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Ara Institute of Canterbury

INSTITUTE OF TECHNOLOGY OR POLYTECHNIC

Ara Institute of Canterbury

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Graduate Diploma in Marketing and Sales

Key information

Level of study:
Graduate
Tuition fees:
Duration:
1 year
Start date: February-2022
Campus:
Ara Institute of Canterbury
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Course details

Summary

Gain theory and practical experience in the art of generating sales in today's competitive marketplace.

We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Entry criteria

Academic requirements

A Bachelor's degree in any field excluding marketing and sales.

Alternative requirements

Still want to study but don't meet the Academic Requirements?

If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.

English language requirements:

IELTS test - Academic score of 6 with no band score lower than 5.5

SPEAKING - 5.5
READING - 5.5
WRITING - 5.5
LISTENING - 5.5

TOEFL Paper-based test (pBT) - Score of 550 (with an essay score of 5 TWE)

TOEFL Internet-based test (iBT) - Score of 60 or higher (with a writing score of 18)

Cambridge English Qualifications - B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill

Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42

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