* Please note tuition fees have been rounded off.Tuition fees may differ.
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Three compulsory papers (20 points each):
Four of the following elective papers, including at least two MART papers (20 points each):
Plus one of the following project papers (40 points each):
Structure of the Programme
Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
Every applicant must either
No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
If your first language is not English you need to meet our English language requirements as follows: IELTS score of 6.5 in the academic module (with no individual band below 6.0); we also accept a number of other English language tests. Due to COVID-19, we currently accept Duolingo English Test (DET), IELTS Indicator Test, and TOEFL iBT Special home Edition.Don’t meet the English language requirements? The University of Otago Language Centre English for Otago programme offers a pathway for Undergraduate and Postgraduate students to meet the English language requirements for undergraduate and postgraduate study.
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