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Southern Institute of Technology

INSTITUTE OF TECHNOLOGY OR POLYTECHNIC

Southern Institute of Technology

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Bachelor of Applied Management (Applied Marketing Major)

Key information

Level of study:
Bachelor's Degree
Tuition fees:
Duration:
3 years
Start date: 11-February-2019
Campus:
Southern Institute of Technology
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Course details

Summary

This programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally. The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills), in addition to the development of specific business knowledge and skills.

Majors available for the Bachelor programme: Applied Management, Event Management, Human Resource Management, Project Management, and Occupational Health and Safety. Double majors available: Project Management / Applied Management (465 credits); Event Management / Applied Marketing (450 credits)

Programme Structure: Applied Marketing major: 360 credits total

Year One: Compulsory papers: MGT100, 101, 103, 104 & 105 (15 credits each). Elective papers: 45 credits made up of three additional papers from the Year 1 electives list: MGT102, 106, 107, 108, 109, 110, 111, 112, 113, 114 or 115 (15 credits each)

Year Two: Compulsory papers: MGT201, 204, 208, 216 & 217 (15 credits each). Elective papers: 45 credits made up of three additional papers from the Year 2 electives list: MGT200, 202, 203, 205, 206, 207, 209, 210, 211, 212, 213, 214, 215, 218, 219, 220, 221, 222 or 223.

Year Three: Compulsory papers: MGT301, 302, 304, 306 & 308 (15 credits each) and one of: MGT311 or MGT320 (30 credits). Elective paper: one additional paper from the Year 2 or Year 3 elective lists: MGT200, 202, 203, 205, 206, 207, 209, 210, 211, 212, 213, 214, 215, 218, 219, 220, 221, 222, 223 or MGT303, 305, 307, 309, 312. (15 credits each)

Career Opportunities: At the completion of the programme, the students will:

  • Demonstrate knowledge and skills relevant to the various areas of applied management, including key ideas, principles, and concepts associated with the theory and application of papers;
  • Be confident, capable, and professional practitioners and learners;
  • Gather and assess information from a variety of sources, undertake analysis of this data, and use this to solve problems;
  • Be able to think critically, analyse relevant issues, and discuss these within the context of management in a logical and competent manner;
  • Understand, apply, and communicate principles and concepts within the applicable management sector; and
  • Have developed professional knowledge and applied skills appropriate for the needs of clients within the applicable management sector.

In addition to the skills listed for the overall programme, graduates from the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Educational Pathways: Further educational opportunities for graduates may include enrolling in postgraduate study, for example the SIT Postgraduate Diploma in Business Enterprise.

Employment Pathways: Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.

Entry criteria

Students are required to complete international qualifications equivalent to New Zealand Year 13. Entry requirements vary from country to country.

Applicants over 20 years of age:

Be at least 20 years of age when the programme begins, and provide evidence of aptitude or appropriate work experience.

English Language Requirements

Applicants whose first language is not English, or who come from a country where the language of instruction in schools is not English, must meet the English proficiency outcomes as below:

  • IELTS test – Academic score of 6, with no band score lower than 5.5
  • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
  • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
  • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
  • Pearson Test of English (Academic) – PtoE (Academic) score of 50
  • City & Guilds IESOL – B2 Communicator with a score of 66

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