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Alpha Educational Institute


Alpha Educational Institute

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Diploma in Business Management (Level 7) Brand Management

Key information

Level of study:
Tuition fees:
36 weeks
Start date: October-2021
Alpha Educational Institute
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Course details


This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates will be able to design effective marketing programmes to build, measure and manage brand equity.

Papers: Students will be required to study the following eight papers in two semesters:

MGT701 Strategic Management

MGT702 Strategic Contemporary Marketing

MGT703 People and Organisation

MGT704 Financial Management

BM701 Strategic Brand Management

BM702 Technology Based Branding

BM703 Operational Sales and Brand Evaluation

IM701 Information Management and Research

Career Opportunities

Graduates may work as:

  • Brand Manager
  • Associate Brand Manager
  • Marketing Manager
  • Marketing Specialist
  • Social Media Marketing Manager
  • Event Co-Ordinator
  • Product Development Officer

Suitable Industries

Graduates may be eligible to work into these industries:

  • Retails and Manufacturing
  • Digital and Media
  • Hospitality & Service Industry
  • Education

Further Study Opportunities

This qualification can lead to degree or postgraduate level qualifications in business management or other relevant industry qualifications; Example - Bachelor of Applied Management.

Entry criteria

Applicants must provide evidence of:

  • A Level 6 or higher qualification in Business (or equivalent) OR
  • A degree in other disciplines related to Brand Management OR
  • A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
  • International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.

Course variation

September-2021 - Christchurch Campus

Christchurch Campus
Tuition fees:
36 weeks
Start date: September-2021
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