Course variation
February-2021 - Alpha Educational Institute
Campus:
Alpha Educational Institute
Tuition fees:
Duration:
36 weeks
Start date:
February-2021
PRIVATE TRAINING ESTABLISHMENT
Alpha Educational Institute
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Diploma in Business Management (Level 7) Brand Management
Key information
Level of study:
Graduate
Tuition fees:
Duration:
36 weeks
Start date:
February-2021
Campus:
Christchurch Campus
Course details
Summary
This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates will be able to design effective marketing programmes to build, measure and manage brand equity.
Papers: Students will be required to study the following eight papers in two semesters:
MGT701 Strategic Management
MGT702 Strategic Contemporary Marketing
MGT703 People and Organisation
MGT704 Financial Management
BM701 Strategic Brand Management
BM702 Technology Based Branding
BM703 Operational Sales and Brand Evaluation
IM701 Information Management and Research
Career Opportunities
Graduates may work as:
- Brand Manager
- Associate Brand Manager
- Marketing Manager
- Marketing Specialist
- Social Media Marketing Manager
- Event Co-Ordinator
- Product Development Officer
Suitable Industries
Graduates may be eligible to work into these industries:
- Retails and Manufacturing
- Digital and Media
- Hospitality & Service Industry
- Education
Further Study Opportunities
This qualification can lead to degree or postgraduate level qualifications in business management or other relevant industry qualifications; Example - Bachelor of Applied Management.
Entry criteria
Applicants must provide evidence of:
- A Level 6 or higher qualification in Business (or equivalent) OR
- A degree in other disciplines related to Brand Management OR
- A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
- International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.
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