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NZIE - New Zealand Institute of Education

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NZIE - New Zealand Institute of Education

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Diploma in Digital Marketing (Applied) (Level 7)

Key information

Level of study:
Graduate
Tuition fees:
Duration:
1 year
Start date: 05-October-2020
Campus:
New Zealand Institute of Education
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Course details

Summary

Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.

So we designed our Diploma in Digital Marketing with the help of industry experts to help you build skills that are relevant and needed in the industry right now. Course covers Content and Social Media Marketing, SEO, SEM and Data Analysis, Digital Design, Websites and eCommerce and more.

In the Digital Marketing Diploma, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.

Why should you join Diploma in Digital Marketing?

  • Learn ways to optimise websites and social media platforms
  • Explore new strategies and techniques for improving digital media activity
  • Develop a deep understanding of online and digital trends
  • Increase your online and digital presence
  • Understand digital marketing effects and outcomes
  • Identify online media marketing opportunities
  • Develop measurement plans for your company
  • Learn how to determine business and digital marketing goals
  • Create your own online ads with design tools
  • Learn how to utilise digital marketing concepts, approaches and market planning
  • Build and implement effective digital marketing strategies
  • Analyse report data such as search engines, advertising, email and mobile marketing and eCommerce

Course Content

  • Digital Marketing Principles and Practice
  • Content Marketing and Media
  • Digital Designs Principles
  • Websites and eCommerce
  • Mobile Marketing
  • Social Media Marketing and Email
  • Search Engine Marketing
  • Data Analysis and Reporting

Entry criteria

Students must have completed:

  • NQF level 5 in business or related discipline, or
  • a 3-year Diploma in any discipline, or
  • a Degree in any discipline, or
  • an equivalent credential to enter this qualification.

In lieu of a formal qualification, all applicants may apply if they have at least three years suitable work experience. Under these criteria the suitability of the applicant will be assessed and decided by the NZIE Academic Board.

Applicants for whom English is not their first language are required to have completed NQF level 5 Business International Diploma OR a Degree and have an IELTS of 6.0 with no band score lower than 5.5 or a TOEFL score of no less than 550.

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