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Master of Analytics (Business)

Key information

Level of study:
Master's Degree
Tuition fees:
1 year
Start date: Expected February-2022
Auckland Campus
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Course details


Gain in an industry-recognised and highly sought-after qualification in data analytics. Acquire the practical skills that the Master of Analytics offers. Become a technology leader who innovates and propels businesses forward with data-driven insights.

The Master of Analytics (Business) is a rigorous qualification that is designed for those wishing to build skills in the rapidly expanding field of data analytics. It is one of the longest running analytics programmes in New Zealand and is now also taught internationally.

Massey University believes you need to understand the problems organisations face, so this analytics master’s has been grounded in real-world business contexts from the beginning. From problem identification, data acquisition, method selection, analysis and communicating your findings, Massey’s Master of Analytics focuses on what industry is demanding in data analytics graduates.

Apply your knowledge to business problems: When you graduate with a Masters in Analytics (Business) you will have gained highly sought-after skills that allow you understand a business problem and use machine learning and data mining to solve them. In this business specialisation, you can choose to apply your new-found knowledge and techniques to either marketing or finance.

Gain globally recognised certification: The Master of Analytics is sponsored by the world's leading business analytics software provider – SAS. That means you get the globally recognised SAS certification when you graduate.

Real-world learning: In the last phase of study, you will complete an applied data science project, where you will address a real-world problem in collaboration with an organisation which opens further career and employment opportunities. We also give you training in communicating your findings in a compelling way to a business audience.

Careers: Graduates with business analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.

After completing this qualification, potential roles include

  • consultant
  • business analyst
  • investment specialist
  • customer insights officer
  • database analyst
  • business insight executive
  • supply management specialist.

If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.

Courses: Part One-Compulsory Courses:

  • 158.739 Introduction to Analytics
  • 161.762 Multivariate Analysis for Big Data
  • 161.777 Practical Data Mining
  • 178.724 Applied Econometric Methods

Business Specialisation: Either Option One: Marketing

  • 156.761 Customer Insights
  • 156.762 Return on Marketing Investments

Or Option Two: Finance - Compulsory: 125.788 Big Data in Finance and Banking

And 30 credits from:

  • 125.700 Managerial Finance
  • 125.740 Advanced Investment Analysis
  • 125.781 Advanced Financial Risk Management

Part Two

  • 115.801 Applied Analytics Project
  • 115.802 Applied Analytics Project Part 1
  • And 115.803 Applied Analytics Project Part 2.

The Master of Analytics is a parts-based qualification. That means you must complete the first part, before moving to the second. For progression from Part One to Part Two, you must have maintained a B- grade average over the core compulsory courses undertaken in Part One.

Entry criteria

To enter the Master of Analytics (Business) you will have:

  • been awarded or qualified for a bachelor’s degree in the subject in which you intend to specialise, or equivalent, with a minimum B grade average in the highest level courses
  • have sufficient background in statistical analysis tools to satisfy the Academic Board that you have the capacity to undertake the programme.

You will provide the following documents:

  • Verified copies of all academic transcripts for studies taken at all universities other than Massey University.
  • Provide a current CV showing all relevant work experience with statistical software.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.5 (no band less than 6.0)
  • TOEFL iBT score of 90 overall (min 20 in Writing)
  • PTE Academic score of 58 Overall (min 50 in communicative skills)
  • Cambridge English score of 176 overall and all bands 169 or better


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