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Auckland University of Technology


Auckland University of Technology

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Bachelor of Arts - English and New Media Studies

Key information

Level of study:
Bachelor's Degree
Tuition fees:
3 years
Start date: 18-July-2022
Auckland University of Technology
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Course details


The Bachelor of Arts prepares you for a huge range of careers, and you can build your degree in a way that suits you – study a single or a double major, select from a wide range of minors or add elective papers from another area of study. Throughout your Bachelor of Arts you’ll develop effective communication, critical thinking and analysis skills, as well as the ability to research and present professionally. These skills are key to any professional role.

If you love writing and using digital and social media to communicate, the English and New Media Studies major can help you turn your passion into a rewarding career.

Social media, the internet and digital technologies have massively changed how we communicate. There’s high demand for people who can communicate across different digital and social media channels – from blogs to wikis and web pages.
You’ll develop skills in web-based writing, theories of language, digital media, storytelling, language and culture, information and communication technologies, online research, new literatures, and digital performance.
Key features:

  • Communicate effectively through podcasts, prezi and blogs, wikis and web pages
  • Only major of its kind in New Zealand
  • Develop an e-portfolio to show your achievements
  • Workplace experience in your final semester

Career opportunities:

  • Social media management
  • Web content management
  • Advertising
  • Diplomacy
  • Education
  • Journalism
  • Media
  • Public relations
  • The arts and cultural industries
  • Trade
  • Travel and tourism
  • Gaming narrative designer
  • Virtual and augmented reality content producers

Entry criteria

All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.

Useful New Zealand school subjects

All subjects are useful, in particular Classical Studies, English, Geography, History, History of Art, Media Studies and other languages.

English Language Requirements:

Minimum IELTS (Academic) score of 6.0 overall with all bands 5.5 or higher; or equivalent; TOEFL iBT score of 80; Certificate in English for Academic Study (CertEAS) with B/B+ grade; GIE with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.


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