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Ara Institute of Canterbury

INSTITUTE OF TECHNOLOGY OR POLYTECHNIC

Ara Institute of Canterbury

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Bachelor of Design (Visual Communication)

Key information

Level of study:
Bachelor's Degree
Tuition fees:
Duration:
3 years
Start date: 28-February-2022
Campus:
Ara Institute of Canterbury
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Course details

Summary

Learn how to generate ideas, solve problems and design innovative solutions in advertising, marketing and communication design.

Core skills taught include design strategies, graphics, branding and communication, typography, art direction, drawing and illustration. In addition, students will choose three courses from a range of electives, which will enable them to develop complementary skills in particular areas of interest.

As well as studio courses, students will complete a group of core courses in academic subjects. These include both professional and contextual studies, which will give them developed communication skills, a background in the history and sociology of creative practices, insights into contemporary professional ethics and some business skills.

Career Opportunities

As a design graduate, you'll be ready to take on a rang of roles including advertising agency/design studio creative, self-employed graphic designer, web designer, app designer, book/magazine illustrator, motion graphic designer.

You may even move into gallery or museum work as a designer or curator, or work in set design for stage, television or film.

Study Pathways

Graduates may choose to enrol in a wide range of programmes including postgraduate study including:

  • Bachelor of Media Arts (Honours) (Wintec)
  • MFA (University of Canterbury)
  • PGDipFA (Massey)
  • Postgraduate Diploma in Art and Design (AUT)

Entry criteria

University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and:

OR New Zealand Diploma in Arts and Media (Level 5)

OR New Zealand Diploma in Digital Design (Level 5), or equivalent

OR New Zealand Certificate in Creativity (Level 4)

OR New Zealand Certificate in Digital Media Design (Level 4)

OR New Zealand Certificate in Fashion (Level 4)

Due to Covid-19 disruption, if you studied and achieved NCEA Level 3 during 2020, you only need 12 credits per Level 3 subject (i.e. total of 36 credits). Literacy and Numeracy requirements remain the same

* NZQA approved subjects

If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.

In addition you need to: Provide a written statement. You are required to answer three set questions based on their portfolio and future aspirations. Submit a portfolio demonstrating your art/design work with your application.

IELTS test - Academic score of 6.0 (SPEAKING - 5.5; READING - 5.5; WRITING - 5.5; LISTENING - 5.5)

TOEFL (pBT) - Score of 550 (with an essay score of 5 TWE)

TOEFL (iBT) - Score of 60 or higher (with a writing score of 18)

Cambridge English Qualifications - B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill

PTE (Academic) score of 50 with no band score lower than 42

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